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[Yixiao Li]

Bilingual  product designer bringing clarity to ambiguous products, workflows, and teams.

[Design Impacts]

01

Revenue Increase

Increased checkout conversion by 9.7%, average order value by 5.5%

02

Sustained Customer Engagement

Increased returning customer rate by 9.8% within three months of launch

04

Improved Investor Trust

Scalable pitch deck with brand identity that assisted startup founders secure their next rounds of fundings.

04

Recognized by a startup incubator

Thesis project earned Semi-Finalist recognition in the 2024 GW New Venture Competition.

[Career Highlights]

Owned the 0-1 process of a Shopify-based e-commerce website redesign that increased checkout conversion by 9.7%, average order value by 5.5%, and returning customer rate by 9.8% within three months of launch.

Shipped an AI startup pitch deck and scalable design system that assisted PortalX's founders secure their next round of funding.

Developed an interaction design thesis project that earned Semi-Finalist recognition in the 2024 GW New Venture Competition.

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Pink Poppy Flowers
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